Casa Navàs in Reus passed the threshold of 50,000 visitors this past 2024. This is the first time this figure has been reached since the modernist building opened its doors to the public in April 2018. Since then, the number of visitors has not stopped growing year after year, which shows the growing interest in the different visits offered to get to know Domènech i Montaner’s building.
Almost 51,000 people have visited the Casa Navàs in Reus in one of the different types of paid visits that the modernist building has offered throughout 2024. This figure represents an increase of almost 3,000 visitors over the previous year and is a new historical record since the modernist building was opened to the public.
In terms of origin, with 51% of the total, the Catalan public continues to be the most curious to discover this work by Domènech i Montaner. It is also interesting to note that this year the number of visitors from other parts of Spain has fallen by 8%, up 5 points to 23% compared to a year ago, and from abroad, which, with 26% of the total number of visitors, represents 3 points more than in 2024. These figures strongly suggest that Casa Navàs is consolidating year after year as a benchmark in European modernism, capable of attracting the attention of the national and international public, lovers of architecture and culture in general.
If we analyse it in detail, we see that, within the Catalan public, visitors from the metropolitan area of Barcelona continue to be the largest group with 13% of the total, followed by 10% from Reus. Tarragona, Lleida and Girona close, in that order, the Catalan visitors. Regarding the origin of the people from other parts of Spain, these are mainly from the Valencian Community, the Community of Madrid, and Aragon. The international public, on the other hand, comes mainly from France, Germany, and the Netherlands.
The Navàs House becomes a reference point for heritage visits
Another interesting conclusion from the statistics is that since Casa Navàs opened its doors to the public in April 2018, it has gradually positioned itself as one of Catalonia’s most important heritage sites. During the first years of opening, visitors claimed that they visited the house because it had been recommended to them by the Reus Tourist Office or because they had come across it while walking around the city. Nowadays, they are surprised when asked how they got to know the building and argue that they already knew about it, that they come specifically and that it is an obligatory visit.
Specifically, 39% of the public said they visited this Domènech i Montaner landmark because of cultural interest, 22% because it had been recommended to them, 13% said it was a visit they had been meaning to make, and 13% had found out about it on the internet or social networks. The other reasons varied: some people answered that they had found out about the house through the media; others, while walking around the city or because they had heard about it at a tourist office.
Although Casa Navàs maintains a more or less constant number of visitors throughout the year, August continues to be the month with the highest number of visitors. The most popular days were the 28th and 29th of September, coinciding with the second edition of the ‘Reus 1900. Festa modernista’, and Sant Jordi’s Day.
Different ways to experience Casa Navàs
Currently, Casa Navàs offers a dozen visits to get to know the building in very different ways. Highlights include the Guided Visits, which are offered every day of the week; the Vermouth Visit, which is organised at weekends and ends on the terrace with a tasting of vermouth and refreshments; the Dramatised Visit, which allows visitors to rediscover Casa Navàs from a different perspective; and the novelty of 2024, the Hidden Corners Visit, which shows areas of the building that until now were not shown to the public.
It is also interesting to highlight the consolidation of the educational project that allows hundreds of children to discover this modernist emblem through experiential visits and workshops adapted to their school year. The project was launched at the end of 2022 and has already become one of the flagships of Casa Navàs.
The construction of the tower
As announced last June, Casa Navàs will rebuild the tower damaged in one of the bombardments suffered by the city of Reus during the Civil War in 2025. Although the works on the Casa Navàs were indeed scheduled to begin in January, work is currently being done to restructure the timetable, as the work in the workshop is taking longer than expected. It should be remembered that the reconstruction of the tower is a work that requires pinpoint accuracy. This is why very exhaustive work is needed in the workshop to ensure that there will be no obstacles once construction begins on the house.
Despite these schedule adjustments, the reconstruction of the Casa Navàs’s tower will become a reality during 2025.
