Casa Navàs unveiled the details of the celebration marking the return of its iconic tower yesterday, 9 November. The event will take place on Thursday 12 November, at 8 pm, in Plaça del Mercadal, Reus. Music, light, projections and emotion will come together to celebrate the recovery of one of the city’s landmarks.
Entitled El retorn d’un símbol: Reus torna a tocar el cel (The Return of a Symbol: Reus Touches the Sky Again), the show will transform the Modernist façade. Moreover, it will feature leading artists and conclude with a concert by Ginestà.
A spectacular journey through the history of Casa Navàs
Journalist Coia Ballesté will host the evening, with artistic direction by Joan Maria Segura. The performance will explore the building’s history, from its Modernist splendour to its present-day restoration.
The celebration will begin with an audiovisual presentation, an official ceremony and a poetic performance in eight languages. Afterwards, projections will transform the façade and revisit the building’s most significant historical moments.
The events of 26 March 1938 will play a central role. On that day, bombing during the Spanish Civil War destroyed the tower and permanently changed the building’s silhouette.
The artistic programme will feature projection mapping by Alba G. Corral, a live performance by Mariona Escoda and the Orfeó Reusenc choir. Finally, the unveiling and illumination of the reconstructed tower will provide the evening’s emotional highlight.
Ginestà to perform at the celebration
Following the tower’s illumination, the festivities will continue with a concert by Ginestà. The group will perform with its full band, against the spectacular backdrop of Casa Navàs.
As a result, Plaça del Mercadal will become a meeting place for a collective celebration. The aim is to share this important heritage milestone with the entire city.
Restoring an iconic symbol of Reus
The tower’s reconstruction was made possible through the initiative of Xavier Martínez, owner of Casa Navàs and CEO of MaserGrup.
This project restores an essential feature of Lluís Domènech i Montaner’s original architectural design. Consequently, the building regains part of its historic silhouette after almost nine decades.
During the press conference, Casa Navàs director Montse Grau highlighted the importance of sharing this occasion with local residents.
The event is sponsored by Vermuts Miró and will be broadcast live on Canal Reus Televisió.
Additionally, two designated areas will be available for leaving pushchairs: outside the Prioral de Sant Pere church and on Carrer de Salvador Espriu.
On 12 November, Reus will experience an unforgettable evening. The illuminated tower will once again rise above Mercadal, restoring one of Casa Navàs’s most recognisable features.
